For Jayson Tatum, it's more than just a shoe launch; it's a dream realized. Witnessing the Boston Celtics' star's emotional unveiling of his Jordan Tatum 4 colorways is a reminder of the impact athletes have on and off the court. The official release date for the Jordan Tatum 4s was October 10, 2025, and they became available both online and in retail stores.
The launch event, shared by Foot Locker, captured Tatum's heartfelt reflections. Standing amidst the Jordan section, he showcased the two striking colorways: the St. Louis and the Celtics editions. He expressed deep gratitude for the opportunity to introduce his fourth signature shoe.
"Tatum 4s, St. Louis Colorway. The lightest Jordan shoe in the family," Tatum shared, his excitement palpable. "I am really excited about this one. It’s hard to believe that I am already on my 4th shoe. I remember being a kid and coming to the Foot Locker."
And this is the part most people miss: Tatum's emotional connection to the brand. He reminisced about his childhood, the anticipation of acquiring his favorite player's shoes. Now, he's on the other side, inspiring the next generation. "Trying to get my favorite player's shoe. And now to be on the other side of that and inspire the next generation of kids. Try to bridge the gap between myself and them. It is a huge honor.”
He then elaborated on the specific colorways. The St. Louis edition, a nod to his roots, features a 'Zero' on the back. The Celtics colorway, of course, represents his current team. "Then obviously, yours truly. The different kind of Celtic colorway. I am really excited about these and I know fans will be as well.”
But here's where it gets controversial... When asked about his best day in the last five years, Tatum didn't hesitate. "It’s not even a question. I got two kids. I got drafted. The best day of my life was when he did the parade. It was the best day of my life." He was referring to the Celtics’ 2024 championship win. He confidently added, “And I promise we will do it again,” igniting the crowd.
Here's a thought-provoking question: Considering Tatum's recent injury, do you think he'll be back on the court for the 2025-2026 season? Share your thoughts in the comments below!
